ABOUT US

Our Story

Purolino is a family-owned Australian brand dedicated to crafting high-quality, ethically sourced Italian linen clothing. We're proudly continuing the legacy of a locally loved brand with a renewed focus on simplicity, accessibility, and exceptional online service.

A Family Business, Reimagined

Purolino is run by a mother and her two sons, combining decades of experience in fashion and online retail with a deep belief in family values, craftsmanship, and community. Our roots are here on the Sunshine Coast, where the business has operated for many years, but our vision now stretches far beyond. We’re building something new — an online-first brand designed to bring beautiful, everyday linen pieces to people all across Australia, and eventually, the world.

What We Stand For

• High-Quality Linen
  We work exclusively with premium, ethically sourced Italian linen — chosen for its durability, breathability, and timeless texture.
• Simplicity, Always
  We believe in doing a few things really well. Our focus is on essential, versatile pieces that form the foundation of a great wardrobe.
• Ethical and Direct
  By sourcing directly from Italy and manufacturing responsibly, we ensure both quality and accountability in every piece we sell.
• Customer First
  Having spent years in the fashion and eCommerce industry, we understand the frustrations of shopping online — which is why we’ve built our service around reducing friction. From free express shipping to easy returns, we want your experience with Purolino to be as effortless as the clothes themselves.

Join Us

At Purolino, we're not here to follow fast fashion trends — we're here to build something lasting. A family business built on trust, quality, and simplicity. Whether you're discovering linen for the first time or already in love with it, we're excited to share this journey with you!